Posts Tagged ‘DVD’

THE MORNING AFTER: ‘Star Trek’ DVD Goody

Thursday, July 16th, 2009

Star Trek

The cast of J.J. Abrams’ Star Trek. James T. Kirk can augment my reality anytime…

Parmount is getting cheeky. According to a spankin’ new article in Variety, there are big plans in store for the DVD release of Star Trek. Get this:

‘With the packaging feature dubbed “augmented reality,” consumers will be able to hold their disc packaging in front of any standard webcam to unlock an interactive hologram on the computer screen, through which they can tour five cabins on the Enterprise, even shooting enemies from the ship’s deck.

Users will have to log in to a website to access the feature, but they control the hologram by holding the disc packaging.

“If you took the visual cue in the package and turned your hand, then you’re turning the ship,” Paramount homevideo senior VP of brand marketing Bob Buchi said.’

- Jennifer Netherby of Variety

How’s that for interactiviy beyotch. Due to this goody, my sister might never leave her webcam. Find the complete article here: Variety